Thursday, February 2, 2012

New Elite Starwood Hotels benefit

I like to stay at luxury branded hotels like the Luxury Collection, W®, Le Méridien, and Westin, but if I want to be sure to get a quick, free breakfast in the Club lounge, I can always count on the Sheraton brand to be true to their brand by offering the same benefits at all Sheratons. The other Starwood brands need more research time invested in discovering their benefits. –`

Not all Westin hotel have a Club lounge. For example; the Westin Austin at the Domain, does not have a Club lounge yet the Westin Chicago does.

Starwood Hotels have a New benefit for members!Starwood_10_Logo_Spread Starting March 1 you have more Elite Platinum and Gold Welcome Gift options. Free Breakfast, drinks , points or other amenities.

I like receiving the Elite Platinum 500 welcome amenity points at the top category hotels and am not sure why St. Regis, W and Luxury Collection now will only receive 250 bonus Starpoints® per eligible stay at St. Regis®, Luxury Collection®, W®, Le Méridien®, Westin® and Sheraton® and 125 Starpoints per stay at AloftSM, ElementSM and Four Points® by Sheraton.

However, … I do like the new free Beverage and breakfast. Cheers. Sit back and relax with your favorite cocktail in the hotel’s restaurant or bar.

Thanks SPG for adding continental breakfast as one of our welcome gift choices. Now we can choose from continental breakfast, bonus Starpoints® or local amenities.


  1. Hello.

    My name is Ryan and I work for the Starwood Social Media team. I would first like to thank you for writing this blog and helping us spread the word on our new exciting changes to the Starwood Preferred Guest program. As you can imagine we are all very excited for March 1st so our members can start to enjoy these great enhancements.

    I would just like to clarify a point on your blog about the Welcome Amenity starpoints. Platinum members will still receive their 500 starpoint bonus for St. Regis, W Hotels and Luxury collection properties and 250 points for Four Points by Sheraton, Element and Aloft hotels. Gold elite members will receive 250 points for all brands with the exception of Four Points by Sheraton, Element and Aloft hotels. They will receive 125 points for these specialty brands.

    I hope this helps clarify this enhancement and we look forward to reading your blog in the future as well.

    Best Regards,

    Ryan- Social Media Specialist
    Starwood Hotels & Resorts Worldwide

    1. Thanks Ryan! You do an excellent job of Social media customer Service. I wish that Hyatt addressed their customer comments as well as Starwood does.

  2. the continental breakfast appears to be daily for two guests sharing a room though, Sheraton hotels with club lounges are excluded, as Platinum members have to choose one of the other amenities but the club lounges are only open for a short time and I like breakfast after they close the lounge at 9am